As copy editors, our job is to ensure that written content is grammatically correct, coherent, and communicates effectively with the target audience. In addition to these traditional responsibilities, copy editors who are experienced in search engine optimization (SEO) also need to ensure that the content they edit adheres to the latest SEO best practices.
One important element of creating SEO-friendly content is ensuring that the article`s main claim or agreement is clear and concise. When readers land on a web page, they typically want to quickly find the information they are looking for. If the article`s main claim or agreement is not immediately apparent, readers may quickly lose interest and move on to another website.
So, what exactly is the main claim or agreement of an excerpt? Essentially, the main claim or agreement is the central argument or idea that the author is trying to communicate to the reader. This can be expressed in a variety of ways, such as a thesis statement, a key point, or a main idea.
To determine the main claim or agreement of an excerpt, it`s important to carefully read through the text and identify the most important idea or argument that the author is making. This may involve reading between the lines, identifying key phrases and concepts, and considering the intended audience of the article.
Once the main claim or agreement has been identified, it`s important to ensure that it is prominently featured in the article`s headline, subheadings, and body text. This not only helps readers quickly understand the article`s focus, but it also helps search engines understand what the article is about and rank it accordingly.
In addition to focusing on the main claim or agreement, copy editors experienced in SEO should also ensure that the article is well-organized, uses relevant keywords and phrases, and provides high-quality information that is valuable to the intended audience. By following these best practices, copy editors can help ensure that the content they edit is not only well-written and easy to read, but also optimized for search engines and able to reach a wider audience.